One Car Challenge $2 Million Funding

Southern California Association of Governments $ 2million grant funds multiple initiatives

•  SCAG is the largest Metropolitan Planning Organization (MPO) in the nation, representing
• Imperial, Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties.
  • 191 cities
  • 16 federally recognized tribal governments
  • 38,618 square miles
  • 18.8 million people
  • 16th largest economy in the world
  • 47.6% of total state population
• SCAG is a Joint Powers Authority under California state law, established as an association of local governments and agencies to address regional issues
  • California Association of Joint Powers Authorities
• SCAG membership is at least
  • one official delegate from each of SCAG’s member cities
  • one from each county in the SCAG region
  • one from each member county transportation commission

2026 - Phase 3 Across LA County 2000 people multi-car households. One Car Challenge — Los Angeles Pilot Program a part of Metro’s broader Travel Rewards program

• Participation directly shapes how Metro and planners think about transportation policy for millions of Angelenos.
• Participants receive rewards for each week they successfully complete the challenge by leaving their second car unused.
• LA Metro will analyze the data and publishes findings to inform future transportation investments and programs.
• Funded by REAP 2.0
  • Regional Early Action Planning Grants (REAP) 2.0 program is a state-funded initiative to accelerate progress toward California’s housing and climate goals.
  • Regional Early Action Planning Grants (REAP) 2.0 was created under Assembly Bill 140 as part of the 2021 California Comeback Plan and builds on the REAP 2019 program
  • Through the REAP 2.0 program, approximately $560 million (2024 Budget Act) will be made available statewide to the following objectives in ways that lead to transformative policy outcomes and accelerate the implementation of regional and local plans that achieve the state’s priority planning goals.
    • Accelerate infill development that facilitates housing supply, choice, and affordability.
    • Affirmatively further fair housing.
    • Reduce vehicle miles traveled VMT.
  • Southern California Association of Governments (SCAG) is administrating their $231.5 million share (reduced $14.5M from original allocation)

• 2023 - Phase 1 in Santa Monica with 300 people multi-car households.
  • In Santa Monica, Calif., officials will pay you not to drive your car
  • Santa Monica's 'One Car Challenge' Offers Cash to Cut Congestion - Big Blue Bus
  • Branded EMV Letter Insert - LA METRO - One Car Challenge_V3
  • The One Car Challenge is part of a larger $1.3-million LA Metro Travel Rewards Research Pilot Project funded by a grant from the Federal Transit Administration in partnership with Duke University's Center for Advanced Hindsight.
  • Introducing the LA Metro Mobility Wallet
  • The Mobility Wallet (MW), pilot program is oriented to the community of South L.A. providing an all-in-one way to pay for multiple modes of transportation.
  • The program, the largest of its kind in the nation, is administered by the Los Angeles County Metropolitan Transit Authority (Metro) and the Los Angeles Department of Transportation (LADOT).
  • The Mobility wallet pilot, provides $150 per month in subsidies for use on shared mobility, such as Metro rail, bus, BlueLA EV car share, rideshare, Metrolink, bike share, scooters and more.
  • The mobility wallet pilot phase 1 will serve approximately 2,000 subscribers for one year.

• F͏e͏b͏r͏u͏a͏r͏y͏ ͏6͏,͏ ͏2͏0͏1͏8͏ ·A recently released report from SCAG/UCLA identified a spike in car ownership as a major cause of the region's transit ridership decline.
  • 2.1 million more cars on the road doesn't just mean fewer people taking transit-- it also means more congestion and wear on our roads.SCAG Executive Director Hasan Ikhrata told the LA Times: "We need to take this study as an opportunity to figure out how we make transit work better for us. The region needs to provide choices for people, and let people decide how to take these choices."

Agendas | Southern California Association of Governments

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