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The 44th annual Asian American Expo is the largest Lunar New Year festival in the U.S. Two unforgettable days of culture, celebration, and community as we ring in the Year of the Horse.
Immerse yourself in the sights, sounds, and flavors of Asia with over 1,400 vendors, mouthwatering cuisine from three food pavilions, and non-stop entertainment across eight stages. Watch mesmerizing Chinese acrobatics, feel the thunder of Japanese Taiko drums, and marvel at spectacular Lion and Dragon dances that bring ancient traditions to life. Whether you're reconnecting with your heritage, introducing your family to Asian culture, or simply seeking an extraordinary experience, the Asian American Expo delivers excitement at every turn. Since 1982, we've been the place where communities come together, traditions thrive, and memories are made.
With 100,000+ attendees annually in a venue spanning 1.2 million square feet (larger than the LA Convention Center), this is where your brand connects with one of America's most influential consumer markets.
Buy Tickets to Asian American Expo 2026 華人工商大展 in Pomona on Jan 17, 2026 - Jan 18,2026
Unmatched Market Access:
- 1,600 vendors across 7 exposition halls representing 32 business categories
- 5 uniquely themed pavilions: Asian American Food Expo, China Food Showcase, ANIME Impulse, K-PLAY! FEST, and Collectors Expo, each attracting dedicated, passionate audiences
- 120+ culinary vendors across 2 specialty food streets creating immersive dining experiences
- Multi-generational reach: Attendees from ages 5 to 70+ representing diverse Asian communities: Chinese, Taiwanese, Japanese, Korean, Vietnamese, Filipino, Malaysian, Indonesian, Thai, and more
360-Degree Engagement:
- 7 performance stages featuring 52+ performance genres—from traditional Chinese acrobatics and Japanese Taiko drumming to K-pop covers and fashion runways
- Iconic cultural moments including spectacular Lion and Dragon dances that draw massive crowds
- All-day programming ensuring maximum foot traffic and extended brand exposure
- B2C showcase and B2B networking opportunities under one roof
Asian American Expo January 17 & 18, 2026 10 AM – 7 PM 7 Exhibition halls
K-PLAY! FEST - The Fan Favorite K-POP Event | Be Your Own #1 Fan
Parking Fee: $21.00
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