CA Dept of Agriculture Awards $750,000 for Seven Projects

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SACRAMENTO, March 5, 2025 – The California Department of Food and Agriculture Office of Farm to Fork (CDFA-F2F) has selected seven projects to receive a total of $750,000 in grant awards as part of an expansion of the California Nutrition Incentive Program (CNIP) to encourage the purchase and consumption of healthy, California-grown fresh fruits, vegetables and nuts by nutrition benefit clients.
Five grantees will distribute CNIP nutrition incentives and provide technical support at 100 Certified Farmers’ Markets
in the

  • Los Angeles area
    • Food Access LA (FALA) ($276,160) will provide incentives to WIC and Senior FMNP recipients at 11 CFM within the LA region. FALA will work with Hunger Action LA (HALA) and Model Neighborhood Program (MNP). MNP participated in the CDFA/CDPH pilot e-benefits program.
    • St. Barnabas Senior Center (SBSS) ($46,925) will provide TA at farmers markets served by FALA in the LA region. SBSC will provide services including training and transportation for SFMNP clients to reach farmers’ markets.
  • San Francisco Bay Area
  • Counties of Marin, Butte and Humboldt

 A detailed list of grantees and project descriptions is available on the CNIP webpage.

CNIP currently offers nutrition incentives to CalFresh shoppers at more than 280 locations throughout the state, including Certified Farmers’ Markets, Community Supported Agriculture programs, and retail outlets. CNIP is administered by CDFA’s Office of Farm to Fork, which leads CDFA’s food access work.

CNIP supports shoppers using nutrition benefits -

CNIP nutrition incentives also support California farmers, by increasing demand for their products. CNIP incentives can only be used for fresh California grown fruits and vegetables.

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