5-28-2025 9:17pm

Grill & Thrill: Show Off Your Latin-Californian Flavor Fusion!

Lorraine Mabbett Editor

🔥 Grill & Thrill: Show Off Your Latin-Californian Flavor Fusion!

Create an original recipe and upload it here featuring one or more of our partner products as an ingredient or pairing.
Your dish MUST include at least one grilled protein (Beef, Pork, Chicken or Seafood) and one side dish.
Get creative make both, Authentic Latin With a California Flair!
Film yourself cooking your masterpiece—show us your skills and personality on video!
The 2 finalist will be paired with a celebrity for first prize.
Submit your video by July 5th, 2025.

Maestro de la Asada - Vallarta Supermarkets : Vallarta Supermarkets

Judging Criteria

Creativity of the dish (Authentic Latin with a California Flair)
Video presentation
Use of partner product(s)
Epic plating

The Top 4 finalists will compete head-to-head in an exclusive TV showdown filmed in Los Angeles!
Two celebrities will be randomly selected to participate alongside the two finalists that are competing for 1stand 2nd place. The celebrities will participate as assistants to the finalists. The filming will take place at the Hotel Figueroa, 939 S Figueroa St, Los Angeles, CA, 90015.

The competition will conclude after the finale contestants have participated in the cookoff

THE PRIZES

Grand Prize: $15,000
Second Place: $5,000
Runners-Up (2): $2,500 each
Celebrity’s Charity of choice: $15,000
- Celebrities participating with the two finalists will be awarded $10,000 for first place and $5,000 for second place, of which these proceeds will be donated to the celebrities charity of choice.

Please read all rules and regulations prior to entering the contest.

Maestro de la Asada Rules and Regulations - Vallarta Supermarkets :

Since 1985, Vallarta Supermarkets has been bringing families together over fresh and authentic food. Vallarta’s mission is to serve the community with respect and pride, providing authentic, traditional fresh products for the whole family. Vallarta celebrates the food, culture, colors, and vibrant energy. As of May 19th, 2025, Vallarta counts over 60 stores throughout California (Ventura, Los Angeles, San Bernardino, Riverside, Kern, San Diego, Santa Barbara, Fresno, Madera, Tulare, Orange, Monterey, Santa Cruz, Stanislaus and Fresnocounties), and more than 8,000 team members.
Vallarta opened their 60th store in Colton May 19th.