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The key elements of the buy from the script are not new. Some of the early black and white tv shows had a pitch after the story ended for purchasable products from the story.
What we know:
Because the format is heavily dependent on you investing your time and emotions; the story becomes an opportunity to buy product you can now associate or imagine yourself in a similar situation and with great success.
Watch, Shop and Swoon With Walmart's First Fully Shoppable Series
Walmart's Chief Marketing Officer William White suggested the goal of "Add to Heart" feature is "shorten that distance between inspiration and purchase.”
"Add to Heart" Trailer (vimeo.com)
To find out more about and to shop the collections from the series, visit walmart.com/AddToHeart.