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Joelle Mertzel is the inventor of Butterie "Making people happy with the world’s only flip-top butter dish." Her new patent is a mountable and foldable utensil.
The recently issued patent # 12,102,243 B2 is for a "Utensil for mounting on a container and folding for minimizing storage space of the container and utensil combination" it was assigned to Kitchen Concepts Unlimited in Northridge with the inventor listed as Joelle Mertzel.
" A mountable and foldable utensil comprising: a handle to enable a user to hold the utensil, the handle having a longitudinal axis, and includes two arms; an instrument having a utility portion, a mounting portion, and a tab portion, the instrument having a longitudinal axis..."
Inventor/entrepreneur Joelle Mertzel is an advocate of playing chess to aid her decision and planning process. She says
"Every chess game has an opening, middle and end game....That's a company's infancy stages. You're developing a business plan, lining up investors, assessing the marketplace and protecting your assets." Why More Women Entrepreneurs Should Play Chess | Entrepreneur
Joelle's story began with the improvement of a butterdish:
"...several years ago, after accidentally leaving the butter out overnight, I realized it was so much better at room temperature. It was soft, easy to spread, and tasted delicious....However, once I decided to keep my butter on the counter, I started using a butter dish and I quickly determined they're an unacceptable mess....And Butterie was born. Although I'd never manufactured a product in my life, I was determined to reinvent the butter dish. What I lacked in experience, I made-up with gusto and determination. And today I am proud to report that Butterie has become America’s #1 best-selling butter dish." Inventor's Story – Butterie (butteriedish.com)
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