Readers snatch up how-to tips and tricks in any field and in any format, including advice, instruction, or simply motivation. Our guest panelists bring experience as authors in business management, digital media skills, and nutrition. They’ve also been successful using their books to promote their professional services in those areas.

In a full and frank exchange of views in our Zoom session, we’ll ask our guest wizards:

• Comment on this publisher’s advice: “We don’t hire writers. We hire experts.”
• Who is your audience, and what are they looking for?
• Do you design your books to be read cover-to-cover?
• Did you work under a publisher’s contract or self-publish? Describe the editorial process in your case.
• In what ways are you an expert, and how much research do you have to do?
• Do you cite case studies from your personal experience?
• Did you or your publisher beta-test the book?
• In what ways have you leveraged your books to generate professional income? Speaking engagements? Seminars?
• Have you used a sales-funnel approach in your marketing that links related products
• Have you had success marketing to schools and libraries? Professional groups? Have any of your books been adopted as courseware?
• What advice would you give writers who want to monetize their instructional skills?

For more information and to register go to https://iwosc.org/events/the-how-to-of-how-to-books/