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GreenThumb Nurseries' newsletter suggested longer and slower watering which is initially contrary to edicts by the municipalities; but over the long term will enable you to conserve water.
"...try watering for longer periods with a sprinkler that delivers slower water..."
"...3 or 4 hours once a week essentially mimicking a slow and steady rain fall."
AND THEN SOME MOST SURPRISING PIECE OF INFORMATION:
"... over time, the roots will go deeper, and not depend on as much water"
"best to water your lawn in the early morning time because less evapotranspiration ( read on for more information) occurs during this time.
"let your grass grow a little longer to help conserve moisture"
AND AN ALTERNATIVE: