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There is no initial alert at LAFD.org/alert for the Pacific Palisades fire. The first alert is an update, detailing it is "now 20 acres" & discloses a News MediaStage site.
The LAFD Alert website does not show the initial report of the 1/7/25 fire. The earliest report for the fire is an UPDATE posted as 10:30am. Whereas, the two prior Pacific Palisades fires detailed on LAFD.org/Alert include an initial report. Pacific Palisades Fires 11/13/24 & 1/1/25
Update Brush Fire 01/07/2025 INC#0738 10:30AM; 1190 N Piedra Morada Dr; https://bit.ly/4gJqiln; Pacific Palisades; Now 20 acres ... News Media Stage at Sunset/ Palisades Drive
HOWEVER, the tweet with a link to the above update and same media announcement was posted at 11:17am.
The site for Media Staging changed four times within 2 hours, which is not out-of-the-ordinary since the fire had reached 20 acres when the update was posted, but the missing original post suggests it grew rapidly in 45 minutes.
Tweets:
- Jan 7th 11:16 am Update Command Post and Media Staging at FS 23 Sunset/ Palisades
- Jan 7th 12:15 pm Command post and media staging is now at Will Rogers State Beach
- Jan 7th 12:34 pm Media staging is now at Gladstones Restaurant on CA-1
- Jan 7th 3:03 pm #LAFD will hold a press conference at Will Rogers State Beach for the #palisadesFire at 3:30PM.
- Jan 7th 8:06 pm A press conference is planned for 8AM tomorrow at Zuma Beach for #PalisadesFire
- Jan 8th 12:34 am #LAFD and @LACOFD press conference at 8AM moved to Hahn Hall of Administration Board Hearing Room for credentialed members of the press only.
The instability of a site for the press to become updated, during the first day of the fire, were resolved in an announcement on LAFD.org/alert web page:
- Jan 8th 2:45pm - State fire agency, CAL-FIRE Incident Management Team assumed command of the fire at 8:00AM today
A look thru the LAFD Alerts shows media staging sites/events vary according to the incident
- Multiple events can occur for different situations
- 6:49 AM · Jan 7, 2025 · Earlier in the morning, prior to the start of the Palisades Fire: #mediaalert Media staging for #HopeIC Greater Alarm fire in #DTLA is at Hope x Pico #LAFD PIO Captain VanGerpen is on scene for media availability
- Can change from the site of the incident to a fire station and vice-a-versa such as occurred 9/26 & 9/27
- 1:42 PM Sep 27, 2024 · For the same vehicle rollover as 9/26/24 with hazardous materials but "New media location: CA-47 east of fire's location."
- 3:29 PM Sep 26, 2024 · Members of the media please stage at LAFD Fire Station 112
- Can be deferred to another agency such
- 6:37 PM Aug 21, 2024 for the #CanyonFire a Brush Fire which began at 5:20pm "Though firefighters from three agencies (Los Angeles City, Los Angeles County and Angeles National Forest) are working jointly in a region the trio consider a "Mutual Threat Zone", the entirety of the now 15 (fifteen) acre blaze is (and is expected to remain) within the Angeles National Forest. As such, all future media and public information regarding this still active incident will come from Angeles National Forest officials" (Note: the initial report at 5:20pm and the update was at 6:20pm at which time the media details were included in the update details)
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