Calabasas CA
6-06-2022 3:52pm

Lego's 90th Anniversary Celebration Starts June 9th

Celebrate With LEGO®

Store Details - LEGO® Store Westfield Topanga

Store Details - LEGO® Store Glendale Galleria

On June 7, visit your local LEGO® Store to help celebrate the new LEGO® Ideas The Starry Night set by building your own night sky with LEGO bricks and take it home for free. Activity hours may vary by store and this build is available while supplies last. My Starry Night build is not available for purchase. One build per person. See a Brick Specialist for details. Not available in Québec, Canada.

June 7th - 14th  GoKartRacer at Lego Stores   gift with LEGO® City purchases over $40, while supplies last. Follow link for parameters of offer.

June 7th - 14th  Aston Martin Valkyrie AMR Pro car at Lego Stores gift with LEGO® purchases over $40,  while supplies last. Follow link for parameters of offer.

June 15th - 30th Animal Free Build  gift with in-store LEGO® purchases over $40  while supplies last. Follow link for parameters of offer.


LEGO® CON 2022 - VIRTUAL - Prepping for 90th Anniversary of LEGO's

Additional offers: 

  • June 9th 
    • Building challenges
    • ‘What Brick Are You?’ quiz on LEGO.com, LEGO social media channels and LEGO Life
  • June 10th - LEGO Play Day
    • Turning LEGO stores into playgrounds with fun, anniversary-themed building activities
    • Display areas for creations to be showcased
    • Giving our 24,000+ colleagues around the world time off to celebrate and experience the power of play together on our annual LEGO Play Day.
  • June 18th
    • LEGO® fans & families receive an exciting look behind-the-scenes of LEGO® HQ at the LEGO® convention
    • LEGO® CON is an online EVENT
  • Celebrate the role of play in the lives of world-renowned creatives such as Alicia Keys, Yotam Ottolenghi and Peggy Gou,
  • Recreating iconic LEGO models to provide hours of fun and nostalgia for the family with the LEGO Classic 90 Years of Play with another celebratory set still to be revealed
  • Inviting LEGOLAND guests in select parks* to Play YOUR Way as they experience five different types of play activities and collect badges as they explore LEGOLAND

*Selected LEGOLAND parks include: US: Florida, California, and New York, Denmark: Billund, UK: Windsor, Japan: Nagoya, Germany: Günzburg, Malaysia: Johor.

Did You Know?

The design of the LEGO® brick is the same since 1958 meaning bricks produced over 60 years ago fit with those made today.

"Each LEGO® brick is moulded to the accuracy of a hair’s width (5my/0.005mm) to ensure the perfect ‘clutch power’ that holds LEGO® creations together."

Ole Kirk Kristiansen originated his toy company in Billund, Denmark. It changed millions of young (and old) lives. Brick by Brick – building LEGO® love for 90 years - About us - LEGO.com LV

A critical aspect of his history has also to do with world history, 1929 the stock market crash.

"Farmers and smallholders, his most important customers, can no longer afford to carry out carpentry and joinery work, and in 1931, he has no option but to let his last journeyman go."

Shortly after, in 1932, he began carving wood toys

"His first collection had a modest 36 items that included cars, airplanes, and yoyos, all carefully crafted to help local children learn about the world."

Patent Day

On January 28, 1958 at 1.58 pm the application for the very first LEGO® brick patent was filed at the Danish Directorate for Patents and Trademarks by Ole's son Godfred. Celebrating the 64th LEGO® Brick Patent Day - News - LEGO Ambassador Network

The Value and Power of Play 

A significant emphasis of the LEGO® company and visible on their website and within their foundation is the success and pivotal focus of "the power of play". Build A World Of Play | Official LEGO® Shop FR  "

"When children play, they learn. Simple. Play has the power to change lives. We believe it’s the best way to help children reach their full potential and learn life-long skills. That’s why our mission is to inspire and develop the builders of tomorrow through play."

Lego's For Adults

Originated in 2007 for AFOL's (adult fans of Lego's), LEGO® Modular Buildings initial offering was the Cafe Corner.  This year they introduced the modular LEGO® Boutique Hotel. The same satisfaction children enjoy with the toy sets is extended to these massive accomplishments.

But, as with any LEGO set, creativity and play are never far away. Carlos Avila Arquin, a member of the same LUG, says “I like the chance to build your own city,” with a smile. “You can pretend that you are the mayor!

Celebrating the 15th Anniversary of LEGO® Modular Buildings | Official LEGO® Shop US

 

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